How to pack your dance studio ?
Answer: Give away lessons for free !
New Studios 1 year and younger:
Why is free better? Simply put because it's free! To get more clientele into your dance studio give away as much information for free as possible including offering free introductory lessons for new students . You will get noticed and have a larger amount of new clients coming to the studio.***
Think back to the time when you're offered a product for free and a product for 99 cents you most likely took the free sample. It is no different with a dance studio. You'll have a much busier studio and more people referring their friends to try out dancing. On the other hand if you charge $25 for a client to take their 1st lesson that creates a buying decision in their mind instantly and whether they actually want to try and fulfill their dreams?!
Established studios 1 year or longer in business
If you've noticed a decrease in attendance and/or sales. A simple rule of thumb in a service business that is often overlooked is referrals. Offer your student a free lesson for every friend that accompanies them a takes a sample lesson.
Incorporate an "accolade" system for top performing students in referrals. Praise your student body for their assistance on bringing in new business. An easy example is a "plaque wall of greatness" ! I mean really ?! Who doesn't like to show there family friends that they are appreciated and praised !
By having more action and movement in your studio, from the outside it will always be very busy. So for a potential new student where do you think they would rather learn ? A dance studio that they drive past all the time and there is nobody moving ? Or a studio that is always in motion !
*** Email for more free detailed info, just let me know your main marketing objection.
This post is to get every owners brain moving.
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