Tips & Tricks for Social Media
My Top 3 Tips on "do's and dont's" for Social Media1. Why you should NOT buy followers!
The major problem with this fake process is that you will never make it to the Instagram explore page, which is VERY vital in order to get noticed & grow your following. Remember that Instagram servers track your activity. A huge spike of followers or likes from seemingly nowhere is a big red flag. Secondly, anyone that by a sheer stroke of luck comes across your page will instantly notice that you have "24,000" followers but only 100 views on your videos or pics (thats embarrassing). It just makes you or your brand (which are one and the same btw) look bad and not trustworthy. Instead, GROW ORGANICALLY ! Post quality, entertaining & valuable content. Any posts that have either one or ideally a combination of all 3 factors will gain traction. Follow up your quality post with a great description but make it to the point! No one will read a 20 line description on Instagram, the secret to Instagram content creation is in the name "Insta" NOT "Readgram" or "bloggram". Long form written content is for FaceBook and blogs !
2. Don't Click Bait
Click bait is the old "bait and switch" technique. Meaning, using a thumbnail that does NOT relate to the video you are posting. This tip applies to all social platforms: FaceBook, Instagram, YouTube even Twitter. Instead, create a sreenshot then add text on the image. This does 2 things. Firstly it captures a viewer's attention by making them aware of what they are about to watch (this works very well for YouTube & FaceBook) . Secondly, your viewer begins to trust you because you fullfil your unspoken promise (description with video caption) as they consume your content. For Instagram always create a "cover" for your videos. The "cover" should use the "Law of Thirds" taken from film and photography (Read my "Post Secrets" blog). If you have a creative video or pic where this is impossible simply create a "cover" of the most colorful or eye catching moment. But remember that your content should relate to your thumbnail. Trust is a very valuable tool to getting and retaining your followership!
3. Recycle Content
Instagram is wonderful because it has links to FaceBook, Twitter, Tumblr and even foreign sites like Ameba (Japan) and Vk (Russia). Even though I strongly suggest creating content intended for its native platform. This is a good start to at least broaden your reach. It has never been easier to be 4 or 5 places at once. Perhaps that one piece of content you created will be seen by someone on Ameba in Japan and go viral !
If this has been helpful please share with your social network !